I think eMobility does stand for humanitarian efforts, in that being conscious/caring for the environment does humankind good, too. If we can make that connection across generations (older and younger), I think PEV will have a strong chance at becoming more mainstream and benefiting the masses.
One issue is that with the shared market, you can generally only reserve scooters with a smartphone. If you make 30k or less, there’s a ¼ chance you don’t own a smartphone - and that’s a huge market to be missing considering they may need short-range mobility more than others (they may not own a vehicle but depend entirely on public transportation/bike/walk).
Making it accessible for people from all economic backgrounds is a great way to make PEV the future of transportation.